Bilingual Spanish/English Product Marketing Specialist – Canon USA – Melville, NY

Company Overview:
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine’s World’s Most Admired Companies in 2015. In 2014, Canon U.S.A. has received the Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting and follow us on Twitter @CanonUSA. For media inquiries, please contact

† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon is proud to be an equal opportunity employer. Minority/Female/Individuals with Disabilities/Protected Veterans. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other characteristic protected by law. To read more about employment discrimination protections under federal law, please visit this site:

Position Overview:
Canon USA’s Latin America Business Imaging Solutions Group is seeking a Product Marketing Specialist to support the office imaging technology and solutions. Candidate will be responsible for product marketing and management activities of Canon’s Large Format Inkjet Printer Solutions. Works cross-functionally with other Canon divisions to execute overall business strategy and projects.

Working within a team to manage an established product launch process including development of marketing collateral, plans, and activities for specific products and product lines.

Developing product positioning and competitive differentiation in the marketplace.

Performing market research and monitoring competitive activities.

Identifying customer needs, both end user and channel partner.

Working on the planning and implementation of projects that support the marketing function.

Interacting directly with internal and external resources to identify new marketing opportunities.

Preparing regular marketing activity reports and supporting the sales organization with product questions, and delivering initial new product information.

Responsibilities may also include: managing 3 rd party development partners; coordinating trade show activities; monitoring and improving website content; compiling and delivering sales metrics; and providing recommendations for future products and marketing / sales collateral.

This position requires a Bachelor’s degree

A minimum of 4 years of relevant experience preferably in business administration or marketing is required.

Technology marketing experience preferred. B-to-B experience a plus.

Must be detail-oriented and deliver on-time performance to meet key product launch objectives.

Product launch / collateral material development experience preferred.

Proficiency with Microsoft Excel, PowerPoint and Word required.

Must be bilingual in Spanish and English

Must be able to clearly articulate product strategies to internal sales, dealers, and customers.

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Canon U.S.A., Inc., headquartered in Melville, New York, is a leading provider of consumer, business-to-business, and industrial digital…

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