At Group Health, our mission is to enrich people’s lives by improving health. As a Group Health employee, your role is to deliver on that mission every day by living our values-Customer Focus, Accountability, Innovation, Excellence, and Integrity. You take initiative, set goals, and solve problems while collaborating with friends and colleagues. Together we make a meaningful impact on our community.
In return, Group Health is committed to providing you competitive pay, excellent benefits, and an opportunity to make a difference each day as we strive to reach our vision to be the preferred health care partner by excelling in quality, service, and affordability.
The Content Strategy Manager will develop and manage a strategic framework to create impactful and engaging content that supports the achievement of enterprise goals. In this role, the Content Strategy Manager will coordinate and drive the work of a team of writers, designers, and producers focusing primarily on web and digital information (web pages, blog posts, multimedia, social media conversations, email newsletters, RSS feeds, etc.), and may potentially include physical and off-line content (magazines, direct mail, etc.).
The Content Strategy Manager will create and manage a comprehensive plan for content marketing. This will include identifying and prioritizing stakeholder groups, understanding and codifying their decision cycles, strategizing on the optimal content to influence those decisions, and establishing the optimal timing, cadence and channels for delivering that content. In addition to setting strategy, this role may be involved in the entire content lifecycle, including writing, editing, distributing, managing and monitoring content. To be successful, the Content Strategy Manager must be knowledgeable about information architecture, delivery technologies, and anything else that affects the impact of content. Education
Minimum Education Requirements
A Bachelors Degree in Journalism, Communications, Public Relations, Marketing, Advertising or a related field.
Minimum Knowledge/Skills Requirements
Exceptionally strong management, administrative and organization skills, including ability to multitask and prioritize. Demonstrated ability to manage demanding schedules and to work both independently and within teams. Strong interpersonal skills, the ability to manage ambiguity, and the ability to translate theory into practical application. Strong oral and written communication skills.
Proficiency in WordPress.
Minimum Experience Requirements
Five years of proven content management and/or marketing veteran, with experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.).
Seven years of experience managing an editorial calendar for a media publication or marketing team. Leadership experience with excellent communication skills, both written and verbal.
Minimum License/Certifications Requirements
Group Health is an Equal Opportunity Employer committed to a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, marital status, age, sexual orientation, gender identity or expression, or any other legally protected status.