Digital Marketing Strategist – Vizion Interactive – Irving, TX


Vizion Interactive is currently seeking a Technical SEO Analyst with Ecommerce Experience

The Roles and Responsibilities include:
Explaining SEO issues and recommendations to a non-technical audience

Providing SEO implementation support for IT teams and developers

Keyword Research

Competitive Analysis

Site Structure Analysis & Recommendations

Assessment of client CMS capabilities and optimization strategy

Persona Development

Experience with Marketing Automation/Email (Salesforce/ExactTarget) a plus

Expert in Social Marketing strategy

Expert in Conversion Rate Optimization (CRO) and Usability

Analytics setup, testing and troubleshooting

Internal Linking Analysis

General SEO Recommendations (Meta Titles/Descriptions/Keywords/Alt Text/ ImageFile names/copy)

Assistance with XML Sitemaps, mRSS, RSS or shopping feeds

Shopping feed optimization and submission

Digital asset optimization and SEO evaluation of rich media technologies such as video players

Mobile SEO recommendations

Regular client reports with interpretation of data

Analysis of SEO program effectiveness and actionable monthly recommendations

Client relationship management –reporting issues/concerns brought up by clients

Training on tech and ecommerce issues to internal Vizion teams

Attendance at necessary trade show/events and occasional speaking at such events

Consultation with design team on projects which involve both design and SEO

Forum/Blog and Article postings on behalf of Vizion Interactive

Implementation of SEO recommendations for selected projects

Drive strategic direction of copywriting for client projects as well as Vizion Interactive corporate projects

Requirements

Requirements:
Extremely organized and detail oriented

Ecommerce experience

5+ years Technical SEO experience similar to the above mentioned responsibilities

6+ years SEO experience a must

Able to multi-task and switch gears quickly while maintaining a positive attitude

Good tenure and excellent employment references required

Able to work as needed on special projects

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