E-Commerce Marketing Specialist – Sounds True – Louisville, CO

Sounds True, a multimedia publishing company specializing in spirituality and holistic living, seeks an E-commerce Marketing Specialist to support the digital marketing team for online marketing campaigns across multi-advertising channels and other top priority initiatives. The role will interact cross-functionally with many different departments to implement several marketing operational processes.
Essential Duties and responsibilities

  • Assist in the preparation, coordination, collection, production, supervision, and follow-up of course and product launches, promotions, and events for the online advertising channel, website experience optimizations, and data analytics.

Online Advertising Responsibilities
Paid Search

  • Assist the E-commerce Marketing Manager with monitoring paid search activities with search engines and execute keyword buildouts, landing page optimization, copy creation, and offer strategies
  • Collaborate regularly with digital team and our paid search agency to execute on marketing campaigns and programs

Affiliate/Retargeting/Display Advertising

  • Collaborate regularly with E-commerce Marketing Manager and agency to execute on deliverables needed for these channels
  • Manage day-to-day activities to support recommendations that drive improvements to the ongoing business
  • Assist with recommendations to improve performance
  • Develop and execute partner communication initiatives to drive revenue such as newsletters, personal contact, and RSS feeds

Data Analytic Responsibilities

  • Monitor expenses, revenue, and conversion trends in Google Analytics, Kenshoo, and other internal and external reporting platforms
  • Work with E-commerce Marketing Manager to deliver weekly and monthly reporting for Search, Affiliate, Strategic Partnerships, Shopping Channels, Retargeting, and any other new online advertising program
  • Monitor performance regularly to utilize these results to make recommendations on strategy, testing, and campaign performance optimizations for meeting/exceeding ROI goals
  • Analyze and optimize campaign performance through continuous testing and monitoring

Project Management/Operational Responsibilities

  • Create and manage marketing calendars across multi-marketing channels to assure content and creative brand consistency is present across all digital channels
  • Document and create SOP’s and project work flows for current and new marketing processes
  • Research the competition to make recommendations and identify new opportunities
  • Perform customer experience quality assurance checks on elements for web, banner deployment, and campaign landing pages
  • Website execution support for marketing products internally and externally
  • Documentation of all marketing agreements
  • This role is not limited to the above responsibilities; additional duties may be required per business needs

Required Qualifications

  • Must be a self-starter, have excellent communication skills, and exceptional attention to detail
  • Bachelor’s degree in Marketing, Business, or related field
  • 2-3 years of Internet Marketing experience, preferably in online advertising
  • Knowledge of online advertising platforms, as well as experience running and testing campaigns
  • Experience executing the following: paid search, affiliate, datafeeds/shopping channels, project and operational management, retargeting, display and data analytics
  • Experience with project management and web analytic tools—preferably Google Analytics and Asana
  • Working knowledge of MS Office and use of online interfaces and portals
  • Is highly proficient at managing and meeting deadlines
  • Is proactive and displays strong self-initiative
  • Has aptitude for prioritizing multiple demands at once
  • Ideal candidate has a connection to the mission of Sounds True

We offer an excellent work environment and great benefits. To learn more about us, visit SoundsTrue.com. To apply, send a cover letter and resume.

Job Type: Full-time

Required experience:

» Apply Now

Please review all application instructions before applying to Sounds True.

» Apply Now

Please review all application instructions before applying to Sounds True.

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Sounds True was founded in 1985 by Tami Simon with a clear mission: to disseminate spiritual wisdom. Since starting out as a project with…

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