Electronic Media Coordinator – Southwest Ohio Regional Transit Authority – Metro – Cincinnati, OH

Southwest Ohio Regional Transit Authority

Electronic Media Coordinator

Metro is seeking a E-Media Coordinator to be responsible for effective and timely electronic and video communications for Metro and the Cincinnati Streetcar. You will manage websites and other applications through templates, artwork, design standards, and content management systems applying usability and analytical skills to assess e-media effectiveness, timeliness and accessibility. This role involves high-level problem solving, is performed independently, and requires the ability to adapt and respond to a constantly changing environment, new media, regulations, policies and processes.

Additionally, you would:

  • Websites: Creates, maintains and manages the content for Metro and Cincinnati Streetcar websites.
  • Customer e-communications: Creates and distributes electronic customer communications and surveys through e-media, electronic message boards, and other communications tools.
  • Information accessibility: Ensures that electronic communications meet the needs of target audiences, including the ESL and individuals with disabilities.
  • Service change information: Works with Planning & Scheduling to coordinate all customer communications for quarterly and mid-pick service changes.
  • Trip planning information: Updates online schedules, Google Transit and other trip planning information to improve usability, readability and accessibility. Acts as liaison between Planning & Scheduling and Customer Relations to resolve customer issues with Google Transit, on-line schedules, etc.
  • New technology integration: Integrates new transit planning, scheduling and communications technology acquired by Metro (such as real-time information) to ensure customer benefit through seamless interfacing with Web content and other electronic media.
  • SEO, SEM: Manages Web marketing through such tools as advertising, search engine optimization (SEO) and search engine marketing (SEM).
  • Analytics: Uses analytic tools to measure the effectiveness of Metro’s electronic communications and make improvements.
  • Emerging trends: Evaluates and recommends what Metro should offer in terms of e-communications.
  • Social media management: Serves as the daily contact for social media, including consumer-generated media such as podcasts, blogs and video file sharing, and emerging new media.
  • Video production: Produces and edits videos for internal and external audiences and maintains Metro and Streetcar YouTube channels.


  • Bachelor’s degree in Graphic Arts, Electronic Communications, Web Design or related field
  • Two or more years’ related experience. Must be comfortable operating in a MAC and PC environment.
  • Two years of professional Web design experience performing projects as outlined in this description. Demonstrated proficiency in Web design and coding, graphic design and information architecture.
  • Demonstrated experience in information and interface design; common Web development tools and programming; current Web design standards, regulations, laws and trends; content management and project management.
  • Experience with Web programming (including for mobile devices) using XHTML, CSS, Flash, PHP, database interactivity, and content management.
  • Experience using the following applications for Web development: Dreamweaver, Photoshop, Fireworks, Illustrator, Final Cut, and Acrobat Professional.
  • Experience with the following social media and Web 2.0 technologies: Google Maps and Transit, Twitter, Facebook, Flickr, YouTube, Blogger, Instagram and RSS feeds.
  • Experience using digital tools such as Constant Contact and Survey Monkey.
  • Demonstrated proficiency with Microsoft Office products including Word, Excel and PowerPoint

Keywords: electronic, social media, coordinator, media, external affairs, communications, marketing

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The Southwest Ohio Regional Transit Authority (SORTA) operates Metro buses and smaller Access buses for people whose disabilities prevent…

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