eMarketing Manager – Houghton Mifflin Harcourt – San Francisco, CA


The eMarketing Manager is the technical marketing expert within the marketing department, responsible for providing a variety of essential marketing skills including website management, email marketing, graphic design and technical support for marketing programs.

Essential Duties and Responsibilities:
Technical Support and Website Content Management

  • Manages Math Solutions Website
  • Creates graphics/images, and animation for the website and other projects as necessary
  • Implements any future social media, interaction, advertising, digital catalogs, and RSS feeds on website
  • Performs continuous maintenance and improvement of the content, design and technology of the website, with assistance from the IT department when necessary
  • Provides website quality control, trouble shooting and maintenance of smooth website navigation
  • Researches, suggests, and assists in implementing (with the help of the IT department), shopping cart options and Content Management System options (Back-end enhancements to the current website)
  • Performs backups and ensures user accessibility to the site
  • Provides Technical Support by working with programmers to troubleshoot website errors

Website Shopping Cart Implementation

  • Manage “Math Solutions Bookstore” with outside vendor
  • Implementation of design user interface and integration of new products

Reporting / SEO/SEM / Analytics

  • Optimizes website for search all engines
  • Performs regular analysis of website traffic and communicates trends to management on a monthly / as needed basis
  • Provides Search Engine Optimization
  • Creates online advertising programs (SEM – Search Engine Marketing)
  • Research online media to increase the efficiency of the companies marketing, advertising and promotional campaigns

Marketing Email Campaigns

  • Manages and designs/produces email marketing campaigns with HMH, including:

o direct marketing of publications

o enrollment marketing

o conference and event announcements

o Sales and Client Relations emails

o Blog and Catalog announcements

o New email programs to be defined

  • Tracks and reports email response rates

o Calculates ROI and prepare monthly Internet marketing campaign reports

  • Continues ongoing research of new email marketing software / programs
  • Keeps up to date with Email Marketing Standards / CAN-SPAM act

Math Solutions Blog

  • Manages, designs, and works with outside vendor on content and on website
  • Maintains “Newsletter” Database list on a monthly basis

Web, design, and research support to various departments:
o Assists in maintenance and consistency of prices lists and products on print materials and website

o Supports internet marketing of publications

 Creation of online marketing advertisements

o Supports direct marketing of publications

 Creation of print marketing advertisements

  • Publications/Operations Support

o Answers customer service emails/phone calls pertaining to web orders

  • Professional Development Team Support

o Image creation

o PowerPoint software assistance

o Image creation

o Web support/suggestions/input

General:

  • Assist in company’s Graphic / Web Design needs (working with the programs: Power Point, InDesign, Illustrator, Photoshop, Animation, and Video)

Supervisory Responsibilities:
Manage outside consultants

Requirements

Knowledge, Skills and Experience:

  • Bachelors in related field preferred
  • At least 4 years of prior job experience required, or equivalent
  • Knowledge of both Mac and PC Platforms
  • Expertise of HTML, CSS, Java Script
  • Hands-on experience building and managing web sites in WordPress
  • Ability to design and develop emails using HTML, Web 2.0, 3.0 and other technologies
  • Multimedia technology knowledge
  • Experience in utilizing web SEO/SEM practices
  • Proficient in the following software programs:

o Adobe Creative Suite

 (Dreamweaver, Photoshop, Flash, Acrobat, InDesign, Illustrator)

o Microsoft Office (Word, PowerPoint, Excel)

Physical Demands:

Work Environment:
The Marketing Department is charged with creating and executing the company’s Marketing Plan, in support of the Sales Department’s goals to grow and retain business, all with an eye toward the company’s mission. Marketing is a high profile department, in that it presents the company’s image to the public through our website, conference exhibits and events, mailings of printed material, and more. To that end, attention to detail is paramount, and shifting and rebalancing workloads among team members, particularly during peak fall and spring campaign seasons, lays a foundation for success in the department’s deliverables.

ABOUT US:
Houghton Mifflin Harcourt (NASDAQ: HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children’s books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

For more information, visit http://careers.hmhco.com

PLEASE NOTE:
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.

J2W: MO



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