HSSN Reporter – AdvanceLocal – Walker, MI

The High School Sports News Reporter will act as an expert and discussion leader on high-value local high school sports topics, meeting audience demand for immediacy, depth and engagement. This position will handle all breaking news as needed; post frequently and incrementally; monitor reader response through data, comment streams, social media reaction; capture entire conversation on topic through aggregation; engage readers in comment streams and on social media; work independently, including posting content directly to digital platforms; and will understand and employ tagging techniques in line with state standards.


Degree in Journalism or Communications or related field preferred

Experience in journalistic reporting and writing preferred

Strong knowledge of sports statistics (previous experience with agate a plus)

Ability to build, maintain and engage an active audience

Ability to work independently under deadline pressure and prioritize tasks appropriately

Solid understanding of news writing, journalistic ethics and story structure

Ability to learn and understand search engine optimization practices

Strong knowledge of web applications, such as blogging programs or fantasy sports applications

Experience with using social media to source and promote content a plus

Ability to capitalize on high-value topics by engaging audiences in frequency and urgency

Understanding of the methods and tools used to deliver content across a variety of platforms such as Moveable Type CMS, SCC Budgeting and Archiving System, Smartphones

Understanding imperatives of multiple platforms – print, mobile, Internet, etc.

Working understanding of social media and digital interaction

Ability to utilize a broad set of tools to tell stories and engage the audience

Ability to leverage relationships with sources to deliver content that differentiates the organization from competitors


1. Gather information and write journalistically sound news elements for use in all media platforms, existing and future, that is:

Balanced and factual

Timely and topical

Well-sourced and contextually correct

2. Learn and employ all techniques for effective digital “beat-blogging” reporting across all platforms, including but not limited to:

Frequent, incremental posting throughout the day

Story aggregation and topical link-posting

Monitoring and engaging in reader comment streams on MLive impact pages

Elevating comments into new posts when appropriate

Interacting on social media platforms, with story shares, objective commentary, promotion of your topic and news organization’s content initiatives

Understanding and employing the means to monitor audience interest and competitors’ posting on your topic, including setting up Google alerts, Twitter and RSS feeds

3. Work independently and remotely, while maintaining operational communication with editor and, when applicable, production center.

4. Understand and effectively use hardware, software and cloud-based equipment and systems for direct-to-web production and engagement, including but not limited to:

Taking photographs and short video and posting it to the web, as well as uploading to any internal production systems

Using laptops and smartphones for remote web reporting

Understanding and engaging in the Moveable Type content management system, and any future CMS

Understanding our news organization’s audience traffic tracking systems and analytical reports


General office environment. Extensive computer use required. Ability to work nights and weekends.

MLive Media Group is an audience-first, digitally focused media company encompassing all content, sales and marketing operations for: MLive.com, The Grand Rapids Press, The Muskegon Chronicle, Kalamazoo Gazette, The Jackson Citizen Patriot, The Ann Arbor News, The Flint Journal, The Saginaw News, The Bay City Times and the Advance Weeklies in Grand Rapids, as well as several related entities. In addition to being Michigan’s #1 news and information provider, MLive Media Group is Michigan’s largest local media advertising network, allowing advertisers to reach local audiences in communities across the state.

MLive Media Group is a part of Advance Local, one of the largest media groups in the U.S. reaching more than 40 million consumers through its 12 local news and information websites that rank #1 among local media in their respective markets, and more than 30 newspapers. Our affiliated websites and newspapers are well known for their award-winning journalism. Advance Local is part of Advance Publications, along with Condé Nast and American City Business Journals.

MLive Media Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation or any other category protected under federal, state or local law.

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