Manager – Social & Mobile iMarketing – ALSAC/St. Jude Children's Research Hospital – Memphis, TN

Manager – Social & Mobile iMarketing

ALSAC/St. Jude Children’s Research Hospital

22 reviews

Memphis, TN

ALSAC exists to raise funds and awareness for St. Jude Children’s Research Hospital. Our staff is dynamic and diverse. Our skills are different, our professions are varied; but our mission is the same: support the lifesaving mission of St. Jude. It’s more than a job; it’s a place where you can do what you love, and love why you do it.

#1 Hospital Charity in the Nation

#1 Health Non-Profit Brand of the Year

95% of Employees Agree ALSAC is a Great Place to Work

Ranked a Top 10 Non-Profit Organization by Revenue

Job Purpose:
Responsible for managing the relevant earned Social & Mobile Digital marketing campaigns to ALSAC/St. Jude audiences resulting in increased awareness, engagement and monetary conversions with positive metrics (ROI or awareness goal). This role is responsible for managing the Earned Social & Mobile team who are running the day to day Social Media communities for St. Jude across all Social platforms (posting, responding, and engaging). Drives Digital Marketing and technology initiatives based on organizational strategic objectives. Identifies and manages Digital advertising opportunities with a focused expertise on earned social and mobile channels. Requires a complete understanding of integrated online channel strategies and how each channel is used for the most efficient and effective marketing mix per program and/or campaign. Oversees budgeting and spend tracking specific to mobile campaigns. This position collaborates daily with Senior Digital Marketing team (Senior Director, Director, Associate Director and other Managers) on Earned Social campaigns, web analyst team to provide accurate, timely and consistent reporting and analysis on social and mobile campaign performance. It requires the prioritization of Social & Mobile growth and expansion to achieve both overall enterprise and program goals. This position will require working outside of standard business hours (including nights and/or weekends) and being on call as needed for specific social media opportunities or during crisis situations .

Excellent communication skills, including grammar and writing ability a must; requires ability to communicate effectively with diverse audiences; ability to work in a fast-paced, team-oriented environment.

Must be familiar with all Social Media platforms (existing and emerging) i.e. Facebook, Twitter, Instagram, Vine, Google+, Pinterest, LinkedIn, YouTube, Snapchat blogging sites, RSS feeds.

This role requires the ability to schedule and moderate text (MMS & SMS) and video/image post content and segment messaging to different geo-target locations, specific audiences and demographics working with our outside mobile vendor .

Requires being active on social media with a positive social media presence.

Requires hands-on experience with Web and mobile texting platforms; knowledge of how to execute mobile SMS campaigns, knowledge of short code/keyword management, mobile messaging and mobile Text to Donate programs.

Require experience managing work done with a Social Media monitoring tool.

Must demonstrate ability to use reporting, competitive analysis, web analytics (Omniture preferred) tools and data to build effective business cases and achieve campaign goals (ROI or awareness).

This role requires experience working with multi-million dollar, multi-channel marketing campaigns and the ability to show measured success in setting and meeting specific goals.

Requires working knowledge of HTML, iframe and other social app development platforms, Wordpress (or other similar blog platforms), website Content Management Systems, mobile apps and user experience across multiple digital and mobile platforms. Requires a Bachelor’s degree in Business, Marketing, Advertising, PR or related field and 5+ years Marketing/PR/Advertising or Digital experience.

Must possess a valid driver’s license.

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Author: admin