Marketing Product Manager – Canon USA – Rockville, MD

Company Overview:
Canon BioMedical, Inc. is a subsidiary of Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine’s World’s Most Admired Companies in 2015. In 2014, Canon U.S.A. has received the Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting and follow us on Twitter @CanonUSA. For media inquiries, please contact

Canon BioMedical, Inc. is dedicated to extending innovative Canon core technologies into the burgeoning life sciences field — and to the introduction and marketing of vital, new-platform products in the critical area of molecular diagnostics.

† Based on weekly patent counts issued by United States Patent and Trademark Office.

Canon is proud to be an equal opportunity employer. Minority/Female/Individuals with Disabilities/Protected Veterans. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. To read more about employment discrimination protections under federal law, please visit this site:

Position Overview:
Canon BioMedical is currently seeking a Product Manager, Marketing. This position will work in cross-functional teams to develop and execute marketing programs that achieve stated objectives regarding revenue, profitability, and market share. The successful candidate will be responsible for developing and implementing solutions focused on human genetics and genomics in the research and diagnostic marketplaces. This role will interface with key stakeholders including commercial sales and marketing, operations, medical and regulatory affairs, Legal and R&D. Externally this role will interact with KOLs, consultants, customers, and various groups representing different customer personas. Candidates must have the ability to communicate effectively to a variety of audiences, both written and verbally. The successful candidate should have a Bachelor’s Degree in Biology, Biotechnology or similar field and at least 5 years of experience working in similar marketing, sales or business development roles. Additional training, experience or education in biotechnology is preferred. Experience in market assessments, competitor analysis and online marketing is highly preferred. Knowledge of Microsoft Office is expected. The ideal candidate will be detail oriented and have highly developed organizational skills; Ability to work independently, quickly and thoroughly to prioritize and complete tasks under multiple deadlines.

Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share.

Assists in establishing strategic marketing plans to achieve corporate objectives for products and services.

Manages product-line life cycles

Responsible for overall product-line P/L from launch

Develops and executes product-line growth strategy

Identifies potential collaborations and business development opportunities

Responsible for distribution/pricing/promotions/positioning of products within target markets

Continuously monitors the competitive landscape and provides feedback

Performs quantitative and qualitative market analysis and monitors industry trends

Creates/monitors marketing budget.

Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.

Helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events.

B.S. in Biology, Biotechnology or related field. Advanced degree strongly preferred.

5 years of Industry Experience in Marketing, Sales, or Business Development roles

Nice to have:
Knowledge of human genetics and genomics

Prior experience with market assessments, competitor analysis and sales forecasting

Prior experience with online marketing campaigns

Prior experience with establishing and managing KOLs

Due to the travel required for this job, incumbent must possess a valid driver’s license and must be able to obtain credit for related travel expenses (lodging, car rental, meals, incidentals, etc.).

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