Product Marketing Specialist – Canon USA Inc. – Melville, NY


Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine’s World’s Most Admired Companies in 2015.

In 2014, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes.

Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

For media inquiries, please contact . † Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. Canon is proud to be an equal opportunity employer.

Minority/Female/Individuals with Disabilities/Protected Veterans. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other characteristic protected by law. To read more about employment discrimination protections under federal law, please visit this site: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf The Product Marketing Specialist will develop marketing plans and perform activities to establish, enhance and distinguish product placement within the competitive arena for office solutions. You will conduct market research, monitors competitor activities and identifies market trends.

You will also play a role in training and educating our sales force on our competitive advantages and support field marketing initiatives to drive sales results. Responsibilities: Develop competitive marketing tools and strategies on new and existing product features for office solutions. Must stay abreast of market conditions, Canon’s position in the market, and comparative advantages of Canon versus competitive products. Creates sales presentations, brochures white papers, webinars, social media material in order to ensure proper communication of product features and specifications.

Assesses the needs of targeted segments within an assigned region. Relays market information for the development of appropriate marketing strategies and programs to ensure the proper positioning of Canon products. Conducts training for Canon’s sales and dealer personnel. Participates in industry trade shows, demonstrates products and fields questions from end users and channel partners.

Supports Field Marketing activities. Qualifications: A Bachelor’s degree is required with a minimum of 3 – 5 years of related experience in a sales and/or marketing position supporting industry specific products . Should be able to present highly technical information in a clear and understandable manner. Must possess a clear understanding of network technology, connectivity and software for document solutions.

A working knowledge of communication protocols is preferred. Approximately 10 – 15 % travel is required. Due to the travel required, as part of the regular duties and responsibilities of this position, this offer is also conditioned upon your having a proper valid driver’s license with no more than two moving violations within the prior 36 month period. Additionally, you will need to hold a valid credit card in which you can incur travel expenses.

All travel expenses will be reimbursed according to the Company’s travel policy. competitive, “marketing tools”, “office solutions”, “comparative advantages”, market



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