Reporter – AdvanceLocal – Birmingham, AL


The Reporter will report and produce news stories for various platforms, and act as a statewide expert and discussion leader on high-value topics, meeting audience demand for immediacy, depth and engagement.

Degree in Journalism or Communications or related field required

Minimum of 2 years of journalism experience with a proven ability in reporting and writing required

Proven experience building, maintaining and engaging an active audience

Ability to work independently under deadline pressure and prioritize tasks appropriately

Demonstrated reporting, writing and organizational skills

Solid understanding of news writing, journalistic ethics and story structure

Experience with search engine optimization practices

Experience with using social media to source and promote content a plus

Demonstrated capability in capitalizing on high-value topics by engaging audiences in frequency and urgency

Understanding of the methods and tools used to deliver content across a variety of platforms such as Moveable Type CMS, SCC Budgeting and Archiving System, Smartphones

Understanding imperatives of multiple platforms – print, mobile, Internet, etc.

Mastery of social media and digital interaction

Proven ability to utilize a broad set of tools to tell stories and engage the audience

Ability to leverage relationships with sources to deliver content that differentiates the organization from competitors

Ability to work independently and remotely

Gather information and write journalistically sound news elements for use in all media platforms, existing and future, that is: balanced and factual; timely and topical; and, well –sourced and contextually correct

Learn and employ all techniques for effective digital “beat-blogging” reporting across all platforms

Post frequent and incrementally posting throughout the day

Engage in story aggregation and topical link-posting

Monitor and engage in reader comment streams on impact pages

Elevate comments into new posts when appropriate

Interact on social media platforms, with story shares, objective commentary, promoting your topic and news organization’s content initiatives

Effectively employ various means for monitoring audience interest and competitors’ posting on your topic, including setting up Google alerts, Twitter and RSS feeds

Maintain operational communication with editor and, when applicable, production center,

Understand and use hardware, software and cloud-based equipment and systems for direct-to-web production and engagement, including but not limited to:

a posting photographs and short videos to the web and any internal production systems

remote web reporting, using laptops and smart phones

Understand and use our news organization’s audience traffic tracking systems and analytical reports

Meet production deadlines

Other duties as assigned.

Extensive computer use required. Some travel required. Ability to work flexible work schedules, including nights, weekends and holidays, as needed.

Alabama Media Group is a digitally-focused news and information company that combines quality journalism from The Birmingham News, The Huntsville Times, Mobile’s Press-Register and The Mississippi Press with up-to-the-minute access of Alabama Media Group provides innovative ways to inform, connect and empower the people of Alabama in the communities we serve.

Alabama Media Group is a part of Advance Local, one of the largest media groups in the U.S. reaching more than 40 million consumers through its 12 local news and information websites that rank #1 among local media in their respective markets, and more than 30 newspapers. Our affiliated websites and newspapers are well known for their award-winning journalism. Advance Local is part of Advance Publications, along with Condé Nast and American City Business Journals.

Alabama Media Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation or any other category protected under federal, state or local law.


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Author: admin