Senior Director, Web/Mobile Development Strategy – Warner Music Group – Burbank, CA


With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world’s leading music publishers, with a catalog of more than one million copyrights worldwide.

Department Description:
The Web/Mobile Development & Strategy department is responsible for developing and creating of all the label’s web and mobile products, including websites, mobile sites, splash pages, banner ads, etc.

High Level Job Description:
The Sr. Director Web/Mobile Development & Strategy position exists to (i) strategize and implement artist specific web and mobile products on behalf of all Warner Bros. Records’ artists and brands and (ii) work with internal and external stakeholders to create products that drive increased revenue and audience reach.

Additionally, the Sr. Director Web/Mobile Development & Strategy position will have a high degree of visibility across all company departments and will manage all aspects of WBR’s web and mobile products to ensure all details of the projects are delivered in a timely and concise manner. This person will supervise a team of 4-6 designers and creators and manage timelines, budgets, and content/product development plans for the various projects.

Detailed Job Description/Responsibilities:
Oversee the day-to-day development and creation of web and mobile products for all WBR artists and brands

Maintain the strategic direction of the team while demonstrating knowledge in all aspects of web and mobile development and creative

Facilitate artist-specific strategy discussion and ideation with external clients and internal stakeholders

Collaborate with artists/management to deliver high-quality, creative products

Create and oversee strategies with dynamic, empirically-driven messaging to create personalized customer experiences based on information from analytics/data platforms

Work with product leads and analytic data teams to derive insights from web and mobile projects and ensure KPIs are being met

Drive consistent brand and creative direction across all online properties, maximizing revenue potential and fan engagement

Partner with internal teams, including creative, marketing, analytics, sales, and others, to define business goals and expected consumer needs/outcomes

Create processes and training documents and lead workshops on best practices around strategic digital products

Partner closely with fan engagement team to deliver integrated influencer and social media strategies

Coordinate product scheduling with external clients and internal stakeholders

Collaborate with WMG corporate on compliance, trademarks, and domain names

Recruit, develop, and retain producers and designers for online product and strategy

Initiate, leverage, and manage 3rd party relationships and partners in the digital product space

Work with label and Corporate business development teams to experiment with and assess new web and mobile technologies

Be a strategic and creative leader in the web and mobile space

Required Competencies/Skills:
5+ years professional experience in the design, development, and/or project management of web products

Articulate, strategic, and pragmatic problem-solver with ability to excel in a fast-paced, team-oriented environment

Experienced with SAS sites, usability, SEO, and information design

Excellent ability to write, speak, and use images to clearly and persuasively communicate with both technical and non-technical audiences

Proven ability in the creation and direction of quality digital graphic design and digital product architecture design for the web

Strong design and project management skills with the ability to multi-task and deliver against strict deadlines

Proven track record of social media and branded content strategy development and execution across major channels

Exposure to web analytics software, e-mail marketing, blogs, SMS technologies, RSS feeds, etc.

Experienced with A/B and multivariate digital testing for complex digital consumer marketing

Keen attention to detail

Education/Experience Required:
Minimum of a Bachelor’s Degree

Our Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national Origin, alienage or citizenship, disability, marital status, familial status, military or veteran status, or any other legal recognized protected basis under federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws and the Company complies with all applicable reasonable accommodation requirements which such laws may require. Accordingly, please inform the Company’s Human Resources representative if you need an accommodation in order for you to complete any employment application-related forms or otherwise to participate in the application or selection process for the position for which you are applying. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity and will enable applicants to participate in the application and selection process and for employees to perform the essential functions of their jobs without imposing undue hardship on our Company. The Company also will make reasonable accommodations to an applicants or employee’s religious beliefs and practices as may be required by law, unless an undue hardship would result.

Copyright © 2011 Warner Music Inc.


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