If you’re looking for a meaningful career, you’ll find it here at Webster. Founded in 1935 by Harold Webster Smith, our focus has always been to put people first–doing whatever we can to help individuals, families and businesses achieve their financial goals. And while we’ve grown into a leading commercial bank, we remain passionate about serving our customers, supporting our communities, and making a difference in people’s lives. We can make a difference in your life, too. By empowering you to build the meaningful career you’ve been looking for. Responsibility, respect, trust, teamwork and citizenship are the values Webster was founded on. Together we call them The Webster Way, and they are what sets us apart as a bank and an employer. Guided by these values, we put people first. Working hard to live up to our customers, and each other, every day.
POSITION SUMMARYThe Social Media Community Manager will deliver on Webster’s commitment to superior service by engaging customers and prospects within the social media space. Doing this will enable you to communicate one on one with customers on their terms. The social media community manager will also work to articulate the values of the Webster brand out into the market through various social media tactics.
Responsibilities: * Lead and build the social media practice* Deliver social technology solutions that enable the organization to integrate social with existing capability to deliver real business results* Coach and train colleagues in understanding the role of social within their businesses through workshops and brainstorm sessions* Develop community strategies within the omni-channel experience to allow for increased cost efficiencies within the service experience* Participate in business development efforts and strategy engagementsMonitoring and Measurement* Monitoring brand activity on social networking sites such as Twitter and Facebook* Driving and measuring traffic sent from social media efforts* Establishing benchmarks for measuring the impact of social media efforts* Monitoring trends* Analytics and campaign statistics tracking* Stay current with social media trends, language, outlets, and resources on how to best promote awareness* Monitor media activity through RSS feeds and social bookmarking sites (i.e. Technorati, Delicious, Digg, Reddit, etc.)* Organize, analyze and summarize Web analyticsUser Engagement* Engaging with users on a daily basis via online communities* Developing campaigns for Facebook and Twitter to help build brand awareness* Identify and build relationships with other bloggers* Increase traffic through an effective search engine optimization and online visibility strategy* Become the voice of Organization in the social media space, engaging in dialogues and answering questions where appropriate and engage in conversation with our target marketOperational* Managing multiple Facebook and Twitter accounts* Educate colleagues Social Community awareness and how to use the tools available* Maintain an appropriate schedule for updating material and researching trends in the social media community* Provide education on overall social industry landscape and best practice* Updating and managing Twitter and Facebook profiles and other relevant social networking sites* Manage RSS feeds and bookmarking* Help design, customize and maintain social media accountCreating and Managing Content* Creating content and syndicating it across selected networks* Write, proof and compile content* Maintain and post social media content on Social networking sites e.g. Facebook, Twitter, and YouTube* Develop action plans for achieving and measuring social programs success, including determining key metrics, processes for measurement and optimization* Develop a standard set of tools and best practices for monitoring social media* Develop guidelines for evaluating benefits and risks for certain Social Media engagement.*LI-CP1
Requirements: * Bachelors Degree required * Minimum 2 to 4 years of related experience * Success growing brands through social media efforts* Prior experience with building social communities/internal collaboration platforms and leveraging parts of that to drive value externally is a plus* Experience with selling and delivering social media and collaboration projects previously is a big plus* Experience and engagement with social networks e.g. Facebook and Twitter* Experience with WordPress* Experience with social media monitoring tools* Knowledge of measurement tools like Google Analytics* Excellent interpersonal and written communication skills* Basic understanding of SEM, SEO and affiliate marketing* Understanding and interest in using the social media outlets for B2B and B2C interaction* Strong command of social media monitoring and reporting tools* Good organizational, multi-tasking, and time-management skills* The social media analyst will be required to work non-standard hours as market conditions demand such as some weekends or off hours.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.Please view Equal Employment Opportunity Posters provided by OFCCP here.The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.