Specialist, Web Operations – Canon USA – Melville, NY

Company Overview:
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine’s World’s Most Admired Companies in 2015. In 2014, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon is proud to be an equal opportunity employer. Minority/Female/Individuals with Disabilities/Protected Veterans. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other characteristic protected by law. To read more about employment discrimination protections under federal law, please visit this site: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf

Position Overview:
The WebOps specialist coordinates online marketing and merchandising campaigns, such as promotions and banners through Canon’s back end eCommerce platform. Requires strong experience with HTML5 and CSS3 for responsive design and to help improve customer conversion rates. Develop new online strategies and front-end enhancements to improve customer shopping experience and increase retention.

Responsible for all operational aspects of Canon Direct websites that include new site setup and implementation, daily site maintenance and issue resolution.

Serve as the point contact person for implementation and operational issues that may arise with the eCommerce websites and partner with IT to pro-actively resolve.

Maintain the implementation project plan for each new store in coordination with each Partner, IT and Marketing team and escalate areas that are at risk to management.

Responsible for the promotional setup and QA on Canon Direct websites in collaboration with Product groups for each promotion cycle. Coordinate with product groups to receive approval on all promotions. Submit special promotions to legal for review. Partner in educating the product group of all current and future promotional opportunities on a monthly basis during marketing and merchandising team meeting.

Responsible for catalog management and item maintenance for products on ecommerce websites including all product descriptions, content e-spots, banners using WebSphere back-end system. Maintain strategic position for products that are top selling, top page views, and high inventory on the site in order to increase conversion and optimize site experience.

Assist with analyzing sales, reporting, internet research, and benchmarking.

Identify ways of optimizing the promotions process in partnership with product groups.

Communicate to CITS and Logistics on new promotions and products. Partner in creating and presenting to the product groups on a quarterly basis the effectiveness of the different promotional elements vs. the online consumers purchasing behaviors

Provide support for Backorders, Customer Shortage Fund Orders, and identify all fulfillment issues in relation to the WebSphere Back-end system.

Provide support on new functionality and build release for all websites. Work with IT on testing, validating new site enhancements and CSS changes. Create and maintain all website documentation outlining new functionality.

Primary support contact for all fraud related activities. Responsible for working with CITS and Cybersource directly to monitor and adjust rules based on market conditions and seasonality.

Work with Canon Americas’ Finance team, Credit, Logistics and Fraud teams to investigate specific fraud related orders by providing order data, and gather logistics information

Engage with Logistics team on a daily basis to monitor inventory distribution across Canon eCommerce Warehouses and develop new strategies to make current processes more efficient

This position requires a Bachelor’s degree, or equivalent experience, and 3-5 years work experience

Understanding of and a passion for digital marketing and eCommerce

Proficient with HTML, CSS, Java-script for front end development

Knowledge of Microsoft Excel, Word, PowerPoint

Experience with Adobe Creative Suite, including Illustrator, Photoshop and Dreamweaver

Pro-active, self-starter with an ability to identify issues and areas of opportunity

Strong time management skills and communication skills

340 reviews

Canon U.S.A., Inc., headquartered in Melville, New York, is a leading provider of consumer, business-to-business, and industrial digital…

Source link

Author: admin