Sr. Manager, Product Marketing – Canon – Cambridge, MA

Company Overview:
The Canon Healthcare Optics Research Laboratory is a division of Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine’s World’s Most Admired Companies in 2015. In 2014, Canon U.S.A. has received the Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting and follow us on Twitter @CanonUSA. For media inquiries, please contact

† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

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Position Overview:
Canon USA’s Healthcare Optics Research Lab (HORL) is a young organization that is gaining momentum. We’re partnering with the Harvard affiliated world class hospitals in the Boston area (including the #1 ranked hospital in the U.S, according to U.S. News & World Report) to create high impact medical products. The Sr. Manager of Product Marketing will be a senior member of HORL and will assist and develop global markets for new diagnostic imaging and image guidance products. Success in this role will be predicated on your ability to shape and implement strategic insights derived from clinical observations reimbursement and regulatory trends, customer interviews, academic and clinical publications, technological developments and industry market data.

The Manager will work collaboratively with project team members, senior management, practitioners and other collaborators, to guide the evolution of our strategy and market development activities. The Manager must have a proven track record of identifying new markets and positioning products for successful launches.

This position has responsibility to execute commercial strategies, development plans, and help bring our diagnostic imaging platforms to market.

Coordinate and lead all aspects of product platform market planning activities using internal and external data, meeting facilitation, data collection, and communications to senior management and development teams.

Drive efforts to collect project related feedback from key opinion leaders and stakeholders to translate the feedback into clear user needs and requirements.

Lead observation and shadowing of clinical procedures to understand unmet needs and user requirements.

As a core team member on cross-functional project teams you will provide customer requirements on disposable, hardware, and software throughout the development and commercialization process.

Analyze the competitive environment and clearly defines product positioning, key issues, key benefits, key selling features and target markets for the diagnostic imaging product lines.

Investigate new markets for platform technologies that are in their formative stages.

Guides strategic decision making on which markets and requirements should be included in the development of first generation product future generations.

Facilitate implementation of business plans and marketing strategies to build and launch profitable product solution platforms that support growth.

Provide expertise relative to clinical and scientific literature assessments.

Support both project-based and ongoing strategic planning activities (market analytics, financial modeling, data analysis).

Select, develop, and manage personnel to ensure the efficient operation of the function.

MBA preferred, life science/pre-med or engineering degree is a plus.

8 years of marketing experience in an FDA regulated medical environment

3 years of people management experience

Extensive experience in collection, analysis, and synthesis of research data into strategic action plans

Proven track record of success at guiding product development from concept to launch

Strong combination of technical, medical and business understanding – ideally in cath lab, image guidance, and/or endoscope spaces

Familiarity with user-centered design and design thinking methods is a plus.

Excellent oral and written communication skills with the ability to communicate clearly to others in different functions

Availability to travel up to 40%.

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