Marketing & Lead Generation Specialist – Woodbridge, VA


Marketing Manager and Lead Generation Specialist

SwimKids Swim School is looking for a creative “type” with an entrepreneurial spirit. The primary focus and outcome of the marketing efforts in this role is lead generation. We primarily utilize email marketing and social media marketing, but we’re looking to expand our reach through other channels and campaigns.

Our ideal candidate needs proven experience in lead generation, is technically adept, has strong writing/design skills, and can conceptualize and implement multi-channel lead generation programs utilizing various software platforms.Flexibility, a team-spirit, and being a self-starter are critical to success at SwimKids.

Required Skills:

Lead Generation:
Proven experience in creating lead funnels, and measuring their success through sales and customer engagement.

Graphic Design:
Adobe Photoshop (color correction, image editing, layout design for social media)
Adobe Illustrator (general knowledge on vectors and smart files)

Blog article writing, promotional email writing, experience in writing drip campaigns.
Creative social media cards with engaging “snippets” for teasing from relevant industry material and news, as well as current promotions or initiatives sponsored by the company.

Social media: Ad platforms management for Facebook, Instagram

Website: Wordpress editing (Visual Composer, creating Posts, upload featured image, checking the RSS feed)
Basic HTML and CSS – text editing, embed code etc.

Email Marketing:
MailChimp, Constant contact (or similar) – create engaging email campaigns, manage release schedules, create surveys, newsletters and other promotional emails to customers.

Microsoft Suite and Google Drive:
Excel/ Google Sheets – sort lists, export, suppress, append, use CSV files, etc.
Word/ Google Docs – general use

Google Drive

Administrative tasks:
Assist management with various tasks will but the role’s primary focus will surround marketing, lead generation, sales related, and vendor relationships.

Personal and business references required.

Looking to hire immediately.

Job Type: Full-time

Salary: 36,000 – 45,000


  • CSS: 2 years (Preferred)
  • B2B & B2C Lead Generation: 3 years (Preferred)
  • Social Media Marketing: 3 years (Preferred)
  • Photoshop: 3 years (Preferred)
  • Excel: 2 years (Preferred)
  • Wordpress: 3 years (Preferred)
  • Email Marketing: 3 years (Preferred)
  • Adobe Illustrator: 3 years (Preferred)


  • Bachelor’s Degree (Preferred)

Job Type: Full-time

Salary: $36,000.00 to $45,000.00 /year


  • Wordpress: 2 years (Preferred)
  • Adobe Illustrator: 2 years (Preferred)
  • Excel: 2 years (Preferred)
  • Social Media Marketing: 3 years (Preferred)
  • Lead Generation: 3 years (Preferred)


Work Location:


  • Monday to Friday
  • 8 hour shift


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Author: admin