A good account manager can make or break a relationship with a client.
Thus, when writing an account manager cover letter, it pays to remember the importance of the role to the company doing the hiring.
“Account managers are sensitive positions for business owners and executives—they take over after thousands upon thousands of dollars in investments on the marketing and sales side.
“It’s up to them to provide such a high-quality customer experience that high customer acquisition costs still result in a return on investment,” says Reuben Yonatan, founder and CEO of GetVOIP. “I want an account manager applicant who understands that the fate of the company is in their hands. I want them to show they care.”
Build confidence that you’re the candidate who has what it takes with these tips for writing an effective account manager cover letter, followed by an account manager cover letter sample.
How to Write an Account Manager Cover Letter
A cover letter loses its value if simply a regurgitation of a resume. Instead, focus on career highlights, key skills, and passion. For account management careers, successful cover letters often include presenting what you bring to the table in terms of the following:
Show that you realize the importance of listening carefully to clients, conveying their objectives clearly to others in your company, and making sure everyone stays on the same page.
When mistakes or misunderstandings occur, what do you do to make things right and ease tensions?
Juggling Multiple Demands
Account managers frequently handle several clients. How do you make sure each account’s needs get met?
When clients like and trust a company, they stay. How do you ensure excellence and take the relationship even further?
To make your account manager cover letter memorable, consider including a brief story that demonstrates your skills in action. As noted by Steve Pritchard, HR consultant for the fashion retailer Ben Sherman, candidates who “strive to explain their experience working in particular scenarios and building relationships in their cover letter instantly catch our attention, so it’s really important to include this information in a candid, non-arrogant way.”
Account Manager Cover Letter Example
While factors such as industry and experience will play a part in shaping individual cover letters, the following account manager cover letter sample offers a good start on how to compose a successful document. Double-check grammar and spelling before sending, and be certain to address the cover letter to the correct person rather than using the all-purpose “To Whom It May Concern.”
Dear Ms. Brown,
As someone with eight years of account management experience in the advertising industry, I am excited by your posting for a seasoned professional to handle new clients at your growing company. With a track record of exceptional attentiveness to customer satisfaction, I welcome the opportunity to turn your recently acquired accounts into loyal ones.
My previous role at Competent Communications, Inc. involved overseeing three top accounts, which contributed to a significant chunk of our revenue. Handling multiple needs and interests mandated outstanding organizational skills, and I found that regular check-ins and a can-do attitude yielded positive results.
The value of going the extra mile proved abundantly clear with one of my clients, a shoe company that signed with my employer rather than renewing a contract with our main competitor.
Eager to make a good impression on the new client, my team and I worked tirelessly on getting things exactly right for a media campaign to launch a new sneaker. With the debut set, I headed out of town to attend my sister’s wedding. In a moment of downtime following the rehearsal dinner, I decided to give the client a quick call. Sensing a bit of hesitancy in her voice when I talked about the ad copy, I asked some targeted questions. Turns out she was having second thoughts about the image it conveyed despite having signed off on it.
We discussed various ways to handle the situation and ultimately decided to delay the debut one week. I informed the copy department of the need to rewrite, and three new options were on my desk Monday morning. One of the ideas really resonated with the client. The product went on to become one of that company’s bestsellers, and my employer’s services to this account tripled within two years.
I am eager to talk more about this success story and similar accounts I’ve serviced. Please contact me at your earliest convenience so that I can learn more about Big Time Advertising Company’s goals and how I can assist in reaching them.
Andrea A. Jobseeker
Perfecting Your Cover Letter and Finding an Account Management Job
The FlexJobs database of account management jobs can put you on your way to the perfect position for your needs and interests. Check out opportunities ranging from partially remote to fully remote and more. We also have a list of the top 100 companies hiring for flexible account management jobs to help you research and target companies that might be of interest.
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