Digital Marketing Manager job – Silvertrac Software – Arroyo Grande, CA


Digital Marketing Manager

Silvertrac Software

Arroyo Grande, CA


$40,000 – $75,000 a year

Silvertrac is looking for an experienced B2B digital marketing manager to join our team to expand and improve our marketing engine. We are a fast growing company set on pace to double in size within the next 18-months.

This impactful role will report to the CEO and contribute to the overall marketing strategy and be responsible for either doing or managing the majority of the marketing tactics.You are a jack of many trades, master of a few and know how to find, hire and manage partners and contractors to fill in the gaps of your current skill set. Some of the initiatives that you will have the opportunity to shape and drive:

  • Collecting and Analyzing customer feedback to improve our communication strategy
  • On page and off page SEO, SEM, paid ads and content
  • Own Hubspot, Intercom and other marketing tools
  • Full website redesign
  • Collaborate with content marketers and blog contributors to create high-quality, high-value content that is irresistible for our target market
  • Expand our partner program
  • Increasing web traffic and optimizing inbound and outbound conversion funnels
  • Finding other areas for improvement and using your creative/strategic muscle to improve our marketing approach.

The Ideal Candidate:

  • Bachelors degree or equivalent of working experience.
  • 2 years of proven, successful marketing experience at SaaS or B2B company with references
  • Hubspot experience
  • Strong analytical skills and attention to detail and data
  • Performance oriented
  • Excellent writing skills, a quick wit and good personality
  • Desire to contribute to a team and company, have an impact
  • Can be both strategic and tactical.
  • Customer centric, not afraid to hop on the phone and talk
  • Independent problem solver, curious, loves learning, eager to grow
  • Understand your priorities and focus on the right steps to bring the desired result

Skill You’ll Need, or Skills You Can Hire and Manage for:

  • Copywriting (blogs, emails, website, social media)
  • Graphic design (for blog images, ebooks, webinar slide decks, social media images)
  • Web design (for keeping our website looking fresh, and landing pages converting like machines)
  • Podcast production (taking a recorded conversation, adding intros and special promos the publishing to RSS feed).
  • Video production (lightweight video content for social media and sales collateral)

Why Work at Silvertrac?

  • Have the opportunity to make a big impact on a fast growing company
  • Flexible work schedule. Working remotely 1-2 days per week, or setting your own hours is an option for the right person.
  • Be in a results and metrics driven working environment
  • Surrounded by team members dedicated to making an impact and being positive
  • Professional growth – learn new skills, be on the cutting edge.
  • Competitive salary with performance bonuses
  • Unlimited coffee.. I mean, who doesn’t want unlimited coffee?

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Job Type: Full-time

Salary: $40,000.00 to $75,000.00 /year

Required education:

Required experience:

» Apply Now

Please review all application instructions before applying to Silvertrac Software.

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