King of Prussia, PA
Senior-level global leadership role that creates the strategy and leads the execution of enterprise-wide global digital communications approach as a Center of Excellence (COE) to support the company’s Communications Strategic Objectives. This responsibility includes enterprise-wide digital governance, CSL and CSL Behring websites, social media channels (both external and internal), digital asset management, visuals (photography, infographics, graphics, etc.), iNet/cNet, mobile and emerging new media channels.
The incumbent leads a competency-based team, including direct reports, functional reports and digital super users, to effectively disseminate content and strategies in digital channels toward achieving specific business outcomes. The incumbent is accountable for driving the transformation toward greater use of digital channels and improved stakeholder experience. Enables digital transformation adoption by educating and coaching communications colleagues and business partners on incorporating innovative digital strategies usage for achieving their target outcomes.
As a member of the Global Communications Leadership Team (GCLT), the incumbent actively seeks collaboration, especially other members of the GCLT and especially the Head of Global Content, to focus, coordinate and leverage as a significant strategic contributor of one integrated global communications function.