Interactive Digital Marketing & Web Design Specialist job – GPA Specialty Substrate Solutions – McCook, IL

Interactive Digital Marketing & Web Design Specialist

GPA Specialty Substrate Solutions

McCook, IL

We are seeking an Interactive/Digital Marketing Specialist to join our team! This individual will be responsible for the development and execution of digital/social media/online marketing initiatives to engage customers and partners by enhancing brand awareness in conjunction with the Director of Marketing and Marketing Manager.

Essential Job Functions:

  • Develop, implement and manage innovative social media strategies and programs consistent with strategic marketing initiatives
  • Create and maintain online content including the company’s social media channels and social network (, including but not limited to Twitter, Facebook, LinkedIN, Google+, Pinterest, YouTube, various blogs and other social media profiles. Content can include photos, digital imagery, videos, copy and blog/conversation content
  • Responsible for daily posts/tweets to all applicable media channels
  • Measure performance and report analytics on the impact and effectiveness of the company’s web and social media presence on the overall marketing efforts
  • Monitor and track the company’s online communities content and online channels daily
  • Maintain the consistency of brand messaging across all web and social media platforms
  • Monitor Dscoop Forum and disseminate to Sales, Product Managers or Area VP’s of appropriate information and content
  • Coordinate website optimization and search engine optimization (SEO) strategies
  • Coordinate email marketing campaigns in conjunction with the company’s marketing initiatives and goals.
  • Monitor and evaluate trends and techniques in social media tools and methodologies.
  • Assist in the development and design of conventional and multi-media presentations combining still imagery, sound, text, video and animation for online, webinar and direct presentations


  • Bachelor’s degree in marketing, interactive media, visual communications or other related fields
  • Minimum of 3-5 years experience in marketing, web design, or related fields with hands-on experience in the development and management of websites, interactive or social media
  • Solid knowledge of design and print production
  • Ability to work on both Macintosh and PC computer operating systems
  • Knowledge of web 2.0 technologies, including social networking, blogs and RSS feeds
  • Proficient with the following:
  • Flash
  • Dreamweaver
  • JavaScript
  • HTML/CSS code
  • iMovie (or other video editing software)
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Acrobat
  • Adobe InDesign
  • Microsoft Office (Excel, Word, PowerPoint, Outlook)
  • Ability to handle multiple projects simultaneously and work in a fast paced environment
  • Self-starter with the ability to work independently and in a team environment
  • Strong analytical and critical thinking skills
  • Strong communication and presentation skills
  • Excellent organizational skills

GPA is an equal opportunity employer

We use E-Verify

All post-offer candidates will be subject to the successful completion of a background check (employment history verification, criminal record and education verification) and drug screen before they can begin employment.

Job Type: Full-time

Required education:

Required experience:

  • marketing: 3 years
  • Website Development: 3 years
  • Website Design: 3 years

» Apply Now

Please review all application instructions before applying to GPA Specialty Substrate Solutions.

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Author: admin