Marketing Database Analyst

Location: New York, NY

Duration: 3+ Month Contract

Start Date: ASAP

Industry: Entertainment

Responsibilities:

Assist the marketing teams in all three divisions with day-to-day reporting and analysis needs. Provide enhanced and concise reporting around all of the EM team’s efforts including but not limited to email campaigns, mobile and social marketing, and retention/recapture efforts across all business units, with a particular emphasis on web analytics. Provide reporting and insights to better understand customer behavior, awareness, and satisfaction. Produce reports to measure customer segment and marketing campaign performance. Manage and maintain reporting systems and provide timely access to data and information.

Qualifications:

• Minimum of 3 years of experience of database marketing or analytics experience with an emphasis on campaigns with reporting tools and advanced analytics
• Experience using SalesForce preferred
• Knowledge of data mining and segmentation techniques.
• Experience with experimental design.
• Solid understanding of databases and query logic and data structure and requirements for marketing campaigns.
• Technical proficiency with PCs, MS Access, MS Excel, Ticketmaster/Archtics, Business Objects.
• Proficient in EXCEL, HTML, MS Project, MS Office, Visio, ACCESS, SQL
• Experience using emerging market technology including usages of IM, RSS feeds, 3rd party content providers, personalization, text messaging etc.

Job Type: Contract