Sr. Public Relations Specialist job – Canon U.S.A. – Melville, NY


Sr. Public Relations Specialist

Canon U.S.A.

Melville, NY

Must be local to Long Island, NY or Queens, NY

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine’s World’s Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting and follow us on Twitter @CanonUSA.

† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

Position Overview The Sr. Public Relations Specialist implements the Public Relations plans to help build and maintain a favorable public image. He/she executes public relations activities such as plan development and implementation, message development, event planning, writing and distributing press releases, case studies and other press materials, creating and disseminating media coverage reports and monthly reports and fielding incoming media inquires.


  • Requires daily interaction with key mainstream consumer, lifestyle and trade media, from proactive pitching of product and Corporate news to the coordination of press tours, press conferences, trade shows and analyst events
  • Requires daily interaction with internal product groups
  • Helps develop communications materials, including press releases, pitch letters, messaging documents, case studies, feature articles and trend stories
  • Ability to help management make a PR plan come to life
  • Must work effectively as a member of a PR team that is dedicated to garnering positive press for the Company and its brands
  • Acts as a public relations contact for new product introductions, product launches and product reviews to enhance and support sales objectives. He/she will prepare press releases, coordinate national and regional press announcements and respond to media inquiries from press and industry analysts
  • Oversees the product review process. Ensures that products are submitted for roundups on a timely basis. Monitors an overall annual list of product and company recognition awards
  • Develops and attends trade show press briefings, manages pressroom accommodations, and conducts post show folllow up
  • Assists in speechwriting, PPT presentations and overall PR coordination of internal tracking documents
  • Confer with managers to identify industry trends and key group interests and concerns or to provide advice on business decisions
  • Ability to analyze Company and competitive media relations intel and communicate intel to Business Units
  • Coach company representatives in effective communication with the public and with employees
  • Identify and manage publicity opportunities that promote the Company and its products in print and online publications including, but not limited to, business journals, retail/business trade media outlets, industry analyst reports, enthusiast magazines, mainstream consumer lifestyle magazines, on television and radio, and over mainstream electronic media


  • The position requires a Bachelor’s Degree in Journalism, Communications or Public Relations; or equivalent experience
  • A minimum of 5 years of Public Relations experience is required
  • This position will require the incumbent to travel nationally about 25% of the time
  • Valid state drivers license and acceptable driving history required

Job Type: Full-time

Required education:

Required experience:

  • trade shows experience, media events, public relations,: 5 years
  • Public Relations: 5 years

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