Technical Marketing Analyst (Large Format Printing) job – Canon U.S.A., Inc. – West, TX


Technical Marketing Analyst (Large Format Printing)

Canon U.S.A., Inc.

603 reviews

West, TX

Company Overview

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2017† and is one of Fortune Magazine’s World’s Most Admired Companies in 2018. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting and follow us on Twitter @CanonUSA. For media inquiries, please contact† Based on weekly patent counts issued by United States Patent and Trademark Office.All referenced product names, and other marks, are trademarks of their respective owners.We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

Position Overview

Located in the West Coast including Pacific Northwest, responsible for pre and post technical sales support of Large Format Printers into accounts. As a pre-sales support analyst for Canon USA’s Dealer Sales Division you will provide a value added dimension to the pre-sales process. As the technical product expert, develop and present sales proposals and systems solutions, and close complex sales
Responsible for driving technical hardware and software products sales of our 5, 6, 8, & 12 color imagePROGRAF print engines nationwide. Examples include, but are not limited to, high-end print servers, data storage, data networking, CAD, engineering, graphic arts, photo, and fine arts markets. Will work with Account Executive & Manager/Sales Representative to close sales.



  • Participate in Major Introductory Calls: Channel can engage Analyst to assist in explaining Canon’s more technical solutions. Help uncover applications for integrated solutions. Strengthen rep’s position in the account by showing depth of Canon Resources.
  • Participate in Demonstrations: support if large multi-unit potential customer requiring integrated solutions.
  • Participate in Educational Seminars and Open Houses: engaged to assist in presenting at these events to provide an additional level of technical expertise for increased credibility.
  • Advise on Workflow Assessment Surveys: advise on survey strategy (dealer conducts survey) and advise on best configuration recommendation(s) and assist in presenting survey results if large, multi-unit transaction.
  • Advise on Proposals: provide technical advisory support on best configuration/workflows to recommend, but dealer writes the proposal or bid.
  • Participate in Follow-up and Closing calls: engaged in these calls to provide technical consultative support for larger, multi-unit transactions.
  • Support Product Launches: provide product launch support to AE’s.
  • Gather Market Intelligence: gather market intel including competitive actions, needed Canon programs, and call reports.
  • Support CUSA National Shows and Events: support CUSA national shows such as DSF, Truck Tours, and SalesNet.
  • Customization Project Recommendations submit customization project requests to Canon HQ based on observations of market needs. These typically are large, nation-scope opportunities for Canon Solution Development Department to consider for investment and development.


  • Requires Bachelor’s degree or equivalent. Position requires at least 3 years of related work experience.
  • Experience to include supporting large format printing market segments.
  • CDIA Certification will be required during first 12 months of employment
  • Image Platform knowledge helpful, certification preferred.
  • Network Plus knowledge helpful, certification preferred.
  • Job requires 70% travel within Western region.
  • This position requires driving for company business as an essential function of the job and must remain in compliance with company safety guidelines and policies.

603 reviews

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States…

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