Website Specialist job – Johns Hopkins University – Baltimore, MD

To help develop and manage content for and help guide the strategic growth of the School of Educationâ??s (SOE) technology-driven marketing initiatives. This position, which reports to SOEâ??s Communications Manager, will serve as the schoolâ??s central point of coordination for online and multimedia content, including the schoolâ??s main website and ancillary websites, social media communities, web publications, and RSS feeds.* Responsible for new media and internal and external content web content management, ensuring consistency, accuracy, and timeliness of information. Additional areas of responsibility include content management as it relates to web accessibility, search engine optimization and marketing, web development, and web analytics. This position will also serve as the administrator for SOEâ??s web content management system, Site Executive.

  • Includes SOEâ??s main Web site and social media sites (Facebook, Twitter, LinkedIn, and student blog).

Essential Job Duties/Responsibilities:
Content Management (70%)

Under the supervision of the Assistant Dean of External Affairs and the Communications Manager, advise on and provide technical and strategic web-based communications, marketing, and editorial support as needed in the preparation of web-friendly text, content, and design for objective-oriented and integrated SOE websites that continuously create high volume visits.

Working as part of a team, assist in developing strategies that expand and enhance the SOEâ??s electronic marketing activities and ensure that these efforts advance the SOEâ??s branding and messaging across the university and externally. Specific focus on the goals in marketing, fundraising and alumni relations, recruitment, and student affairs.

Maintain messaging consistency between print and web marketing efforts for multiple SOE web sites (main Web site, Facebook, Twitter, LinkedIn and student blog) using the schoolâ??s content management system, Site Executive.

Create, develop, edit and implement new content for multimedia projects and ensure the continued growth, efficacy, accuracy, and timeliness of the schoolâ??s web-based communications. Apply knowledge of best practices in usability and accessibility to create strong web pages with clear messaging.

Work with the marketing coordinator on creating and maintaining proper web page tracking codes and landing pages, for analysis and reporting of advertising campaigns.

Seek out and develop story ideas that serve institutional goals and adapt this content and itâ??s delivery to serve multiple audiences in both digital and print formats.

Manage external web presence by cross linking and ensuring accuracy within JHU Web site and selected national educational sites.

Responsible for managing daily news updates on the web and social media sites, and updating department information, faculty list, and other key web menus on a quarterly basis. Assess the needs of and provide ongoing strategies and support for the schoolâ??s academic and administrative departments and research centers regarding their websites, online publications, and social media communities.

Work closely with creative director to align content with design and navigation. Assist with the implementation of school and university branding and identity initiatives.

Create templates, style sheets and registration sites.

Explore new and emerging web-based communications technologies and identify and create strategic and measurable electronic initiatives that incorporate state-of-the-art techniques to convey SOE messages. Assist SOEâ??s creative director to ensure continued enhancements to the schoolâ??s online external and internal communications.

Assist SOEâ??s creative director in producing, re-purposing, and continuing to enhance SOEâ??s online and print materials, including SOEâ??s newsletter/magazine, news releases and media outreach tools, and high-priority materials from the Deanâ??s office, Office of Development and Alumni Relations, and Student Services.

Content Management Administrator (10%)

Administer and manage Site Executive CMS (Content Management System) end user accounts: add new end users; configure roles such as author, editor, and notifier; create and maintain roles in workflow processes; remove end users as requested. Coordinate with JHU Center for Training and System Alliance on user training needs.

In the event of technical problems, act as liaison to JHU or SOE IT and/or external IT service providers to resolve problems and /or coordinate technical improvements.

With the assistance of the SOEâ??s offices of Disabilities and IT, continuously evaluate how new web technologies affect compliance within the schoolsâ?? web sites. Ensure that web sites remain in compliance with Federal amendment Section 504, which requires all web sites funded by Federal dollars be accessible to those with physical handicaps, including those with vision, hearing, and mobility impairments. Represent SOE on university-wide web accessibility committees.

Search Engine Optimization (10%)

Regularly assess search engine optimization to increase SOEâ??s exposure and enhance web rankings.

Collaborate with marketing staff and provide recommendations and implement strategies.

Act as technical liaison between external consultants for search engine optimization, as needed.

Web Analysis (10%)

Provide analysis for focused paid ad campaigns, online form tracking, and monthly traffic analysis reports.

Information provided will be accessed through WebTrends Reporting Center, the schoolâ??s web traffic analytical software, and Google Analytics.

Create web log data sources and web site profiles.

Make recommendations and implement changes based on visitor trends.

Bachelor’s degree in fine arts, graphic design, computer science, or English, Creative Writing, Journalism required.


2 to 3 years of related experience working with web sites and/or new social media â?? a combination of work and school experience is acceptable

Prior experience with Site Executive strongly preferred

Demonstrated understanding of the communication nuances and ability to develop/write professional content for the web and new social media. Some experience writing for database-driven professional web sites is preferred.

Experience creating and maintaining web sites.

Experience with website content management systems, and databases/SQL. (examples: Dreamweaver or a similar website generation tool, CSS)

Knowledge of the Adobe Creative Suite graphics software (Photoshop, Illustrator, Adobe Acrobat, etc.)

Demonstrated knowledge of HTML, Cascading Style Sheets (CSS), and Search Engine Optimization (SEO) techniques. (samples of work required). Knowledge of PHP or other server side programming language is preferred but not required.

Preferred experience with web publishing and production (has built out or managed the build out of sites before â?? understands the big picture and all parties that need to be involved for various web projects)

Experience with other content management systems (understands permissioning, workflow, template based models, relationship to server/s, etc.)

Strong writing, editing, and project management experience.

Must be able to work independently, meet deadlines, train colleagues, multitask, prioritize projects, and interact effectively with individuals at all levels and from diverse cultures.

Possess strong communications and organizational skills.

JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Special Skills & Knowledge:
Excellent written and oral communication skills; attention to detail. Must have excellent proofing skills

Demonstrated ability to balance multiple demands, address shifting priorities, and maintain focus

Knowledge of web content management systems to deliver maximum exposure and search optimization and taking full advantage of the Internet resources and tools to promote the school.

Knowledge of web analytics and log file analysis, search engine optimization and Internet marketing.

Knowledge of federal, state and local laws and regulations pertaining to Section 504 compliance; knowledge of institutional perspectives related to disability and web accessibility or ability to quickly learn and apply.

Ability to interact professionally with a diverse group of individuals ranging from staff and faculty to clients, vendors, and directors.

Working knowledge of evolving new technologies for handheld devices and various operating systems; understanding of browser differences and compatibility issues in supporting CSS specifications.

Familiarity with various resources to keep up to date with trends and news in the web development community.

Knowledge of DIV based HTML and CSS web development standards and best practices, or ability to quickly learn and apply.

Experience collaborating with content authors/stakeholders

Solid understanding of web best practices in usability, accessibility, search, etc.

Competencies Required for Successful Performance in this Position

Effective writing for the web and social media sites, including appropriate content, style, usage, grammar and spelling.

Project management.

Understanding of user needs, how they think, act, use and move within web and social media sites; including fostering an engaged and interactive social media community.

Understanding and prioritizing web and social media sites/communication to meet strategic goals and purpose; work closely with creative director to align content with design and navigation.

Manage a common look and feel among sites.

Image creation and manipulation.

Evaluate legal and ethical issues regarding web content and publication.

Effective web and social media site management ; including keeping sites current, monitoring and moderating of site content.

Advanced web creation techniques, including cascading style sheets, modify javascript, browser plug-ins.

Audio/Visual incorporation.

Troubleshoot technical problems with Central IT

Maintain Section 508 accessibility. Strive for W3C compliance

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